Case study · Weekly series · Still to motion
First Class Fridays
One Friday party, a new world every week, and it still reads as one brand.
- 29 editions, February to September 2026
- 12 of them in motion
- Weekly on the promoter's schedule
01
The brief
A weekly Friday party needed a flyer every single week. The ask stayed the same: make it feel luxury, and make this week different from last week.
02
The idea
First class as a place. Jets, runways, gold gates, vaults and thrones. Each week borrows one scene from that world and puts the lineup inside it, under a title people learn to spot.
03
The build
The still comes first, with every name and date in place. Then the motion version for reels and stories, cut to land the date and the lineup.
All your videos crazy!
Every edition
The pieces
First Class Fridays
Event flyer · Still to motion
First Class Fridays
Event flyer · Still to motion
First Class Fridays
Event flyer · Still to motion
First Class Fridays
Event flyer · Still to motion
First Class Fridays
Event flyer · Still