Case study · Artist identity · Logo to press kit

Alta Frequência

One DJ, one world, every piece it needs: a logo, a character, a flyer that moves, cover art and a press kit.

01
The brief
A DJ's event brand needed a mark and a face, and the DJ needed a press kit to send to venues and bookers.
02
The idea
Frequency you can see: a smiley in headphones, pink and cyan, that becomes a 3D character and carries the event flyer.
03
The build
The logo first, then the character, the event flyer and its motion version, cover art for a release, and an eight-page press kit: profile, career, socials, rider and bookings.